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Sony: "If we fail, it is because we positioned PS3 sales as the Mercedes of the videogame field"

Author:Posted by Adrian Kingsley-Hughes @ 3:57 pm

Date:March 21st, 2007

Source Site:zdnet


March 21st, 2007

Sony: If we fail, it is because we positioned PS3 sales as the Mercedes of the videogame field

Posted by Adrian Kingsley-Hughes @ 3:57 pm

Categories: Gaming, Industry, In the news, Hardware

Tags:

Why do I get the feeling that Sony executives are worried that the PS3 wont be enough to polish the companys halo and are already looking for excuses?

Howard Stringer - Sony CEOBased oncomments made bySonys CEO Sir Howard Stringer, it seems that the company is already worried that price might put customers off:

"Wii is a wonderful device, but has a different target audience. If we fail, it is because we positioned PS3 as the Mercedes of the video game field. PS3 is after a different audience and it can be whatever it wants ? a home server, game device, even a computer."

2006 saw Sony go from one fiasco to another but the company manages to reassure investors that all would be fine once the PS3 was out. Price was always going to be a tender spot when it came to the PS3, and Microsoft and Nintendo could, between them,put a serious squeeze on the company.

Sony needs to cut the PS3s production costs and pass these savings on to the customer.

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Adrian is a technology journalist and author who has devoted over a decade to helping users get the most from technology. He also also runs a popular blog called The PC Doctor. See his full profile and disclosure of his industry affiliations.


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