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PS3 demand spikes, briefly surpasses Wii and Xbox360

Author:Posted by Ed Burnette @ 3:01 pm

Date:August 14th, 2007

Source Site:zdnet



August 14th, 2007

PS3 demand spikes, briefly surpasses Wii and Xbox360

Posted by Ed Burnette @ 3:01 pm

Categories: General, Microsoft, Games, Sony, Nintendo

Tags: Console, Sony PlayStation 3, Nintendo Wii, Ed Burnette

While Wii demand continues to outstrip the PS3 and Xbox 360 in the US overall, price cuts in July boosted Sony to the #1 spot for a few days at least.

Compete.com reports that Sonys PS3 16% price cut last month had a huge effect on demand for its next-generation console. In the week immediately following the announcement, PS3 demand spiked 144% after an 8 week period of relatively little change in demand, writes Compete analyst Max Freiert. For the entire month of July, Sony demand was up 50%.

The company tracks demand for each console by looking at traffic to product detail pages at the top 20 or so online retailers. This isnt a measure of sales, but rather in-market demand for each console, says Matt Pace, Competes director for New Markets. While people go to various places online to research the consoles, those who end up at a retailers website and look at the consoles in detail are the best measure of people truly considering a purchase.

So will Sony be able to keep up the momentum? Although PS3 demand fell in the week ending July 21st, it appears to be improving again. Demand for the Xbox360 is also up, gaining 20% in July, while Wii demand was flat. Freiert writes: Could $499 be the magical price point where a PS3 purchase becomes feasible? Looking at online demand for the three next-gen consoles, that answer could be, Yes…but only because I still can’t find a Wii.

Ed Burnette has programmed everything from device drivers and compilers to video games and multi-user servers. He is currently writing enterprise software in a variety of languages including C, Ruby, Python, and Java. For disclosure of Eds industry affiliations, click here.


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