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The Clicker: YouTube as viewed by "network math"

Author:Ryan Block

Date:by , posted May 26th 2006 at 8:29AM

Source Site:engadget



Every week Stephen Speicher contributes The Clicker, an opinion column on entertainment and technology:

In last weeks The Clicker we suggested adding advertising to YouTubes streams in an effort to help alleviate what could soon become the crushing burden of their success.

In this, the final installment in the YouTube trilogy, we ask the question "What if YouTube were treated like a broadcast network?" That is to say, what would happen if we used some (very) basic and simplified television economics to look at YouTubes success? The results might just explain why VCs are circling high over video startups.

First, theres a disclaimer: wild assumptions will be used. Whenever possible there will be an explanation, but not always. Take these numbers and suggestions with a grain of salt. Theyre meant to demonstrate the enormous potential of micro-content. Theyre not intended to be a legitimate roadmap to success. In short, it would be ridiculous to take them too seriously.

Dont think that its right to compare an upstart web company to media giants like NBC, CBS, and ABC? Perhaps not, but its fun and who knows ? perhaps YouTube will fare better than you think.

Lets start with the same example we used last week, Judson Laipplys "Evolution of Dance." As of this writing the clip has now been watched over 15 million times. For those keeping track at home, 15 million eyeballs (err... 30 million eyeballs) is enough to best all but one of last weeks sitcoms -- the sole survivor being the "Will and Grace" series finale which drew a Nielsen-estimated 18.4 million viewers.

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